After more than a decade outfitting Cleveland’s top teams under the name Unitus, it was time for a rebrand that matched the company’s ambition and momentum. Our agency was brought in to lead the transformation—developing a new name, identity, and content system that could carry the brand into its next era of growth. The goal: turn a trusted supplier into a standout sportswear brand.
Branding / Marketing
Arrivo Athletic Wear
Industry
Sports
Year
2025
We renamed the company Arrivo—a word rooted in movement, arrival, and athletic energy. The new logo system featured a dynamic forward-slash symbol, paired with modern typography and a confident color palette built for both team kits and lifestyle wear. Brand messaging leaned into grit, precision, and community, with a tone that felt authentic to Arrivo’s Cleveland roots and elite clientele.
We overhauled all brand touchpoints:
– Rebuilt the website from the ground up for clarity, commerce, and storytelling
– Created a visual library through photography and videography that captured the production process, on-field wear, and everyday training
– Updated print materials for team sales, packaging, and uniforms
– Refreshed social content with short-form video, team highlights, and culture-forward messaging that reintroduced the brand to old and new audiences alike
We spotlighted local teams like Cleveland Crunch and Cleveland State, who had worn Arrivo gear for years—now under the new name and brand system. Behind-the-scenes content gave customers a window into the factory floor, from design to heat press. Coaches, athletes, and parents shared the pride of wearing Cleveland’s own athletic brand, now fully reimagined.
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