Underdogs® - Global Creative Agency

our story

Underdogs didn't start with a pitch deck. It started with two decades of doing the work — building brands, producing moments, and developing talent long before there was a name on the door. By late 2022, it was time to put a name on it.

A collective of designers, strategists, videographers, creators, and cultural architects giving this city a creative voice that punches far above its weight. The agency is the sum of every person in it: and that's exactly how we built it.

Our approach is rooted in a deep understanding of design principles, coupled with a keen eye for detail and a commitment to excellence. Whether it's branding, web design, or experiences, we bring passion and creativity to every project, ensuring that each project not only resonates with our clients' target audience but also achieves results.

STORY OF OUR FOUNDERS

Kumar Arora and Eric Vajda (known as DJ E-V) connected in 2005 and never really stopped building together. What started as a shared obsession with culture, music, and brand became twenty years of working in the industry from every angle: learning what works, what doesn't, and what great creative actually requires.

Underdogs is the culmination of that journey. Kumar brings the strategic and entrepreneurial infrastructure. Eric, brings the cultural credibility and creative instinct. Together they built an agency rooted in the belief that the best work comes from the right people, with no ceiling on what's possible.

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