our story
our story
We build brands people can’t ignore—through sharp strategy, standout design, and experiences that move communities. From identity to multi‑channel campaigns, we turn big ideas into measurable wins that grow revenue and fan‑base alike. Ready to Run with Us and outpace the pack? Let’s make it happen.
We build brands people can’t ignore—through sharp strategy, standout design, and experiences that move communities. From identity to multi‑channel campaigns, we turn big ideas into measurable wins that grow revenue and fan‑base alike. Ready to Run with Us and outpace the pack? Let’s make it happen.
Driven by a relentless pursuit of perfection, we thrive on pushing boundaries and challenging the status quo in the world of design. Our approach is rooted in a deep understanding of design principles, coupled with a keen eye for detail and a commitment to excellence. Whether it's branding, web design, or digital experiences, we bring passion and creativity to every project, ensuring that each design solution not only resonates with our clients' target audience but also achieves results.
Driven by a relentless pursuit of perfection, we thrive on pushing boundaries and challenging the status quo in the world of design. Our approach is rooted in a deep understanding of design principles, coupled with a keen eye for detail and a commitment to excellence. Whether it's branding, web design, or digital experiences, we bring passion and creativity to every project, ensuring that each design solution not only resonates with our clients' target audience but also achieves results.
STORY OF OUR FOUNDERS
STORY OF OUR FOUNDERS
Kumar Arora and Eric Vajda (better known as DJ E‑V) go back years—both Cleveland natives who first crossed paths in the Los Angeles creative scene. Arora, a marketer‑turned‑serial entrepreneur, relocated to L.A. in 2015, where he reconnected with Vajda—already nationally recognized as a DJ and producer who’d appeared on MTV and BET. Their working relationship deepened through shared ventures in music promotion and creative branding, fuelled by their mutual passion for art, tech, and culture.
After years collaborating informally, they decided to formalize their partnership and co‑found Underdogs, a Cleveland‑based creative and marketing agency. United by their complementary strengths—Arora’s strategic marketing and Vajda’s cultural and musical influence—they launched Underdogs to serve major clients like Nike, Pepsi, and local organizations, channeling both of their talents into one powerful creative force .
Kumar Arora and Eric Vajda (better known as DJ E‑V) go back years—both Cleveland natives who first crossed paths in the Los Angeles creative scene. Arora, a marketer‑turned‑serial entrepreneur, relocated to L.A. in 2015, where he reconnected with Vajda—already nationally recognized as a DJ and producer who’d appeared on MTV and BET. Their working relationship deepened through shared ventures in music promotion and creative branding, fuelled by their mutual passion for art, tech, and culture.
After years collaborating informally, they decided to formalize their partnership and co‑found Underdogs, a Cleveland‑based creative and marketing agency. United by their complementary strengths—Arora’s strategic marketing and Vajda’s cultural and musical influence—they launched Underdogs to serve major clients like Nike, Pepsi, and local organizations, channeling both of their talents into one powerful creative force .
