Content
Strategy / Marketing / Branding
Circle East District
Industry
Community
Innovation
Year
2024
Content
Content
We overhauled all brand touchpoints:
– Rebuilt the website from the ground up for clarity, commerce, and storytelling
– Created a visual library through photography and videography that captured the production process, on-field wear, and everyday training
– Updated print materials for team sales, packaging, and uniforms
– Refreshed social content with short-form video, team highlights, and culture-forward messaging that reintroduced the brand to old and new audiences alike
We spotlighted local teams like Cleveland Crunch and Cleveland State, who had worn Arrivo gear for years—now under the new name and brand system. Behind-the-scenes content gave customers a window into the factory floor, from design to heat press. Coaches, athletes, and parents shared the pride of wearing Cleveland’s own athletic brand, now fully reimagined.
More Projects
Strategy / Marketing / Experiential
Vio Med Spa
Strategy / Marketing
Tonester Paint
Experiential
Cleveland Cavaliers X UNDN
