Social Media Strategy / Content Development / Platform Management
Industry
Civic
Public Sector
Social Media Support
Year
2025
The Cuyahoga Land Bank plays a central role in property redevelopment and neighborhood stabilization across the region.
Underdogs partnered with the organization to support its social media presence — helping translate complex civic work into accessible, public-facing communication.
Public sector work often involves layered processes and long timelines.
Our role was to develop structured content that:
Communicated redevelopment initiatives clearly
Highlighted community impact
Shared progress updates
Reinforced transparency
The focus was clarity and consistency.
Social media served as a tool for public engagement — connecting residents to ongoing initiatives and reinforcing the Land Bank’s mission.
Rather than dramatic marketing, the objective was steady communication aligned with institutional credibility.
