Marketing

Hot Wheels Monster Trucks Live

ESTABLISH THE VISION

Hot Wheels Monster Trucks Live had a global fanbase and a high-octane live experience—but needed stronger digital horsepower to match the energy of its tour. Our agency was tapped to amplify the brand’s online presence and fuel ticket sales through a strategic content-first approach. The mission: bring the action from the arena to the screen and create consistent excitement before, during, and after every stop.

BUILD THE BRAND

We developed a social-first marketing strategy tailored to each city stop—highlighting key trucks, show features, and special promotions. The content needed to be loud, fast, and scroll-stopping—just like the live show. We created a modular content system with city-specific assets and reusable branding tools for the entire tour.

Industry

Culture

Sports

Entertainment

Content

Year

2024

2025

ROLL OUT THE EXPERIENCE

Our team produced a full suite of content that drove awareness and ticket sales across platforms:

– Custom static imagery promoting tour dates, ticket drops, and featured trucks

– Video editing for hype reels, recap content, and countdowns

– Social media asset templates to streamline rollout across tour cities

– Real-time show coverage used by internal teams and partners to extend reach

The result was a dynamic content engine that kept the show top-of-mind across every stop on the tour.

GALVANIZE THE COMMUNITY

We created high-impact visuals that helped the brand show up consistently on Instagram, Facebook, and TikTok—meeting fans where they were already scrolling. Families, young fans, and collectors engaged with the content, shared their show experiences, and helped the brand tap into new digital momentum. Content was also leveraged by venues, ticketing partners, and media outlets to promote localized excitement.

OUTCOMES

– Engagement rates grew steadily across social platforms

– Streamlined content delivery across tour stops, allowing faster deployment

– Increased digital buzz contributed to multiple sold-out shows

– Online content helped reinforce Hot Wheels as both a legacy toy brand and a must-see live experience

From roaring engines to roaring timelines, we helped make every show a digital spectacle.