Sora was developed as an intentional hospitality concept — not just a sushi restaurant, but an experience built around precision, restraint, and atmosphere.
Underdogs led the brand development from the ground up, beginning with logo creation, color palette, and a structured brand guide to ensure consistency across physical and digital environments.
The identity was designed to feel clean and deliberate, with a distinct visual tone that could extend naturally into interiors, packaging, and marketing.
