Experiential / Brand Partnership / Family Events

National Dinosaur Day

The Mission

Real Good Foods is on shelves in more than 16,000 stores nationwide. The next step was getting in front of the families who actually bring it home. We partnered with the Cleveland Museum of Natural History to celebrate National Dinosaur Day on May 31, 2026, turning a fun calendar date into a full day of curiosity, play, and a little prehistoric chaos.

The Experience

Underdogs shaped the creative and produced the activation from concept to doors open. Dino-themed signage, floor decals, and a photo backdrop led families through the museum to hands-on paleontology stations, face painting, and coloring tables, with complimentary Real Good Foods for everyone. No tickets, no catch, just a reason to show up and dig in.

Industry

CPG

CPG

CPG

Food & Beverage

Food & Beverage

Food & Beverage

Family Events

Family Events

Family Events

Year

2026

2026

Woman with laptop
Woman with laptop
Dom Pérignon vineyards from the sky
Vine leaf

The Day

From 10am to 5pm, kids got their faces painted like T. rexes, colored their own dinosaurs, and explored the museum's real fossil halls while parents refueled with free Real Good Foods dino nuggets. The brand showed up as part of the fun instead of interrupting it, which is exactly where a family food brand belongs.

The Impact

A full day of free programming at one of Cleveland's most loved institutions, and a brand moment that shelves alone cannot create. National Dinosaur Day gave Real Good Foods a place in the community and gave families a memory to attach to the name.
Dom Pérignon vineyards from the sky
Vine leaf

In Kate Nader's words

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