ESTABLISH THE FOUNDATION
Frozen food can be as clean as a farmer’s market. Real Good Foods believed it; the public didn’t—yet. Underdogs re‑skinned, re‑voiced, and re‑launched the brand for shelf pop and digital crave.
REIMAGINE THE IDENTITY
We traded bland “diet” cues for bold macro‑color blocks and a transparent window that let the food prove itself. The new mark—“Real Food, Real Fast”—planted a flag against lab‑grown competitors.
ESTABLISH THE FOUNDATION
Frozen food can be as clean as a farmer’s market. Real Good Foods believed it; the public didn’t—yet. Underdogs re‑skinned, re‑voiced, and re‑launched the brand for shelf pop and digital crave.
REIMAGINE THE IDENTITY
We traded bland “diet” cues for bold macro‑color blocks and a transparent window that let the food prove itself. The new mark—“Real Food, Real Fast”—planted a flag against lab‑grown competitors.
