Strategy / Marketing

Real Good Foods

ESTABLISH THE FOUNDATION

Frozen food can be as clean as a farmers market. Real Good Foods believed it; the public didntyet. Underdogs reskinned, revoiced, and relaunched the brand for shelf pop and digital crave.

REIMAGINE THE IDENTITY

We traded bland diet cues for bold macrocolor blocks and a transparent window that let the food prove itself. The new markReal Food, Real Fastplanted a flag against labgrown competitors.

ESTABLISH THE FOUNDATION

Frozen food can be as clean as a farmers market. Real Good Foods believed it; the public didntyet. Underdogs reskinned, revoiced, and relaunched the brand for shelf pop and digital crave.

REIMAGINE THE IDENTITY

We traded bland diet cues for bold macrocolor blocks and a transparent window that let the food prove itself. The new markReal Food, Real Fastplanted a flag against labgrown competitors.

Industry

Industry

Health & Wellness

Health & Wellness

Year

Year

2024

2024

SERVE THE CONTENT

TikTok recipe hacks hit X M views, email drips timed cookalong GIFs to stovetop sizzles, and Whole Foods demos handed out steaming samples paired with QR codes for instant cartadds.

SERVE THE CONTENT

TikTok recipe hacks hit X M views, email drips timed cookalong GIFs to stovetop sizzles, and Whole Foods demos handed out steaming samples paired with QR codes for instant cartadds.

OUTCOMES

Retail velocity jumped X % in top chains, DTC orders surged X % postrebrand, and unaided awareness climbed X pointsmaking frozen feel fresher than ever.

OUTCOMES

Retail velocity jumped X % in top chains, DTC orders surged X % postrebrand, and unaided awareness climbed X pointsmaking frozen feel fresher than ever.

Strategy / Marketing

Tonester Paint

Strategy / Marketing

Tonester Paint

Strategy / Marketing

Tonester Paint

Strategy / Marketing / Experiential

Vio Med Spa

Strategy / Marketing / Experiential

Vio Med Spa

Strategy / Marketing / Experiential

Vio Med Spa

Strategy / Marketing / Branding

Circle East District

Strategy / Marketing / Branding

Circle East District

Strategy / Marketing / Branding

Circle East District

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© getunderdogs

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© getunderdogs

Subscribe to our newsletter and stay in touch with us.

© getunderdogs