Co-Founder, Underdogs
Entrepreneur, designer, brand builder, marketer and investor.
Bio
Curiosity and hard work beat everything.
I’m an entrepreneur with an unwavering commitment to innovation. I don’t start things I don’t intend to make successful. Designer, brand builder, marketer, investor: those are just the different hats. The job has always been the same.
I work with a blend of artistry and analytical thinking, and it’s taken me places most people don’t get to go. I was a shark on CNBC’s Cleveland Hustles, the show LeBron James brought to our city. My brands have stood alongside the Cavaliers, the Browns, and the LeBron James Family Foundation.
These days it all runs through Arora Ventures, the parent company behind the brands I invest in and build. I co-founded Underdogs with Eric Vajda. The belief underneath all of it is the simplest one I know: curiosity and hard work beat everything.
Highlight 01
Shark on CNBC’s Cleveland Hustles
Highlight 02
Named to Crain’s Cleveland Business 40 Under 40, Class of 2024
Highlight 03
Leadership Cleveland, Class of 2025
Highlight 04
Invited to the White House to speak on entrepreneurship
Highlight 05
Founder of Arora Ventures
Highlight 06
Co-created the FutureLAND entrepreneurship conference
Favorite Projects
The work I keep coming back to.
Branding / Marketing
Sherwin-Williams
The Loneliest Color 2026, with the LeBron James Family Foundation.
Experiential / Community
Cavs x CPL
Eight activations honoring the 2016 NBA Championship at Cleveland Public Library.
Strategy / Marketing
Real Good Foods
Creative built for shelf and screen across national retail.
Watch
What we build, in motion.
Gallery
A few moments along the way.
Tell us what you want to make.
Let’s work
