Strategy / Marketing / Experiential

Cleveland Guardians

ESTABLISH THE PROJECT

A new name requires new pride. As Clevelands baseball club became the Guardians, Underdogs was asked to craft the first shirt players and fans would wear in unison.

DESIGN THE SYMBOL

We drew straight from the Hope Memorial Bridge, translating its iconic winged helmets into a modern crest. The phrase Bridge the Future curved beneath, sealing the sense of forward motion.

ESTABLISH THE PROJECT

A new name requires new pride. As Clevelands baseball club became the Guardians, Underdogs was asked to craft the first shirt players and fans would wear in unison.

DESIGN THE SYMBOL

We drew straight from the Hope Memorial Bridge, translating its iconic winged helmets into a modern crest. The phrase Bridge the Future curved beneath, sealing the sense of forward motion.

Industry

Industry

Sports

Sports

Year

Year

2024

2024

LAUNCH THE LEGEND

Players unboxed the tees on camera; the tunnel turned into a spontaneous runway. Fans found an AR photo booth at Gate C: stand in the frame, unfurl your own guardian wings, and share to the scoreboard in seconds.

LAUNCH THE LEGEND

Players unboxed the tees on camera; the tunnel turned into a spontaneous runway. Fans found an AR photo booth at Gate C: stand in the frame, unfurl your own guardian wings, and share to the scoreboard in seconds.

OUTCOMES

The initial X,XXXunit run vanished opening weekend, prompting an emergency reorder. #GuardiansFirstFlight earned X K fan posts in 48 hours, and every major local newscast led with the design revealbridging doubt into fullthroated support.

OUTCOMES

The initial X,XXXunit run vanished opening weekend, prompting an emergency reorder. #GuardiansFirstFlight earned X K fan posts in 48 hours, and every major local newscast led with the design revealbridging doubt into fullthroated support.

Production / Experiential

Sonic 3

Production / Experiential

Sonic 3

Production / Experiential

Sonic 3

Production / Experiential

Tetris

Production / Experiential

Tetris

Production / Experiential

Tetris

Experiential

Cleveland Cavaliers X UNDN

Experiential

Cleveland Cavaliers X UNDN

Experiential

Cleveland Cavaliers X UNDN

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Subscribe to our newsletter and stay in touch with us.

© getunderdogs