When the team transitioned to the Guardians, the conversation wasn’t just about a new name. It was about what that name represented.
Underdogs partnered with the organization on select Free T-Shirt Friday campaigns — using the platform to spotlight local artists and small businesses while reinforcing the cultural meaning behind “Guardians.”
The Work
Collaborated with local Cleveland artists on exclusive T-shirt designs
Helped tie artwork to themes of diversity, community, and civic pride
Integrated small businesses and creative voices into game-day moments
Supported storytelling and promotion around the drops
The goal wasn’t just to give away shirts.
It was to create cultural relevance inside a stadium.
