ESTABLISH THE MISSION
With Sonic 3 speeding toward theaters, Paramount wanted an activation that let fans feel the chaos, not just watch it.
UNLOCK THE LORE
Our discovery sessions showed Chaos Emerald quests still spark the deepest fandom thrill. Shadow’s arrival was pure electricity. We set out to bottle both.
ESTABLISH THE MISSION
With Sonic 3 speeding toward theaters, Paramount wanted an activation that let fans feel the chaos, not just watch it.
UNLOCK THE LORE
Our discovery sessions showed Chaos Emerald quests still spark the deepest fandom thrill. Shadow’s arrival was pure electricity. We set out to bottle both.
