Executing a Licensed Launch at Scale
Sleepy Sloth partnered with PAW Patrol™ for a major licensed product launch.
The opportunity was significant — but licensed launches carry pressure. Traffic spikes. Operational stress. Conversion must be optimized before launch day, not after.
Underdogs was brought in to support the digital infrastructure behind the release.
Preparing the Storefront
We worked directly inside Shopify to refine the store’s technical and conversion framework ahead of launch.
This included:
Strategic app recommendations and integration
Upsell structuring and cart optimization
Custom coding and fine-tuning of the storefront
Dedicated landing page development
Home page optimization aligned to the launch
The focus was performance readiness — ensuring the site could handle both traffic and transactional flow.
