Industry
E-Commerce
E-Commerce
E-Commerce
Licensed Product Launch
Licensed Product Launch
Licensed Product Launch
Year
2025
2025
Launch Strategy / Conversion Strategy / Landing Page Development
Sleepy Sloth
Industry
Year
Executing a Licensed Launch at Scale
Sleepy Sloth partnered with PAW Patrol™ for a major licensed product launch.
The opportunity was significant — but licensed launches carry pressure. Traffic spikes. Operational stress. Conversion must be optimized before launch day, not after.
Underdogs was brought in to support the digital infrastructure behind the release.
Preparing the Storefront
We worked directly inside Shopify to refine the store’s technical and conversion framework ahead of launch.
This included:
Strategic app recommendations and integration
Upsell structuring and cart optimization
Custom coding and fine-tuning of the storefront
Dedicated landing page development
Home page optimization aligned to the launch
The focus was performance readiness — ensuring the site could handle both traffic and transactional flow.
Launch Day Results
The PAW Patrol™ launch generated thousands of orders on day one, marking the largest launch date in the brand’s history.
The site operated smoothly under increased demand, supporting a high-volume transaction window without friction.
Preparation drove performance.
Expanding the Creative Layer
Following the successful launch, Underdogs will be leading campaign photography and videography to further elevate the brand’s visual presence and support future growth initiatives.
The next phase moves beyond infrastructure and into brand amplification.
