ESTABLISH THE BRIEF
Four decades of line‑clearing magic deserved more than a throwback logo. Tetris needed a birthday party that looked ahead, not back.
STACK THE STORY
Underdogs declared “Level 40”—an invitation to keep climbing. We reimagined the game’s falling blocks as modular architecture: pop‑up walls that rotated into new footprints at every stop.
ESTABLISH THE BRIEF
Four decades of line‑clearing magic deserved more than a throwback logo. Tetris needed a birthday party that looked ahead, not back.
STACK THE STORY
Underdogs declared “Level 40”—an invitation to keep climbing. We reimagined the game’s falling blocks as modular architecture: pop‑up walls that rotated into new footprints at every stop.
