Production / Experiential

Tetris

ESTABLISH THE BRIEF

Four decades of lineclearing magic deserved more than a throwback logo. Tetris needed a birthday party that looked ahead, not back.

STACK THE STORY

Underdogs declared Level 40an invitation to keep climbing. We reimagined the games falling blocks as modular architecture: popup walls that rotated into new footprints at every stop.

ESTABLISH THE BRIEF

Four decades of lineclearing magic deserved more than a throwback logo. Tetris needed a birthday party that looked ahead, not back.

STACK THE STORY

Underdogs declared Level 40an invitation to keep climbing. We reimagined the games falling blocks as modular architecture: popup walls that rotated into new footprints at every stop.

Industry

Industry

Culture

Culture

Entertainment

Entertainment

Year

Year

2024

2024

BRING IT TO LIFE

The traveling Tetris Museum featured prototype Game Boys, designer sketchbooks, and a fivestory LED scoreboard tracking visitors high scores in real time. An AR filter let users aim their phone at any skyline and watch blocks rain between buildings, racking 2.1 million uses in its first week.

WEAR THE WIN

A holofoil ILTHY® capsule riffed on classic block shapes, each tee tagged with an NFC chip linking to the players personal highscore leaderboard.


BRING IT TO LIFE

The traveling Tetris Museum featured prototype Game Boys, designer sketchbooks, and a fivestory LED scoreboard tracking visitors high scores in real time. An AR filter let users aim their phone at any skyline and watch blocks rain between buildings, racking 2.1 million uses in its first week.

WEAR THE WIN

A holofoil ILTHY® capsule riffed on classic block shapes, each tee tagged with an NFC chip linking to the players personal highscore leaderboard.


OUTCOMES

The Level 40 drop sold through XX % of inventory in three days, popup attendance crossed XX K, average dwell time was X min, and social CTR to ecommerce lifted X % over baseline. Legacy leveled up.

OUTCOMES

The Level 40 drop sold through XX % of inventory in three days, popup attendance crossed XX K, average dwell time was X min, and social CTR to ecommerce lifted X % over baseline. Legacy leveled up.

“Our eco brand case study shows that combining product and brand expertise can solve problems, tell stories, and create exceptional experiences. “

Tommy Jacobson

Founder

Experiential

Cleveland Cavaliers X UNDN

Experiential

Cleveland Cavaliers X UNDN

Experiential

Cleveland Cavaliers X UNDN

Strategy / Marketing

Real Good Foods

Strategy / Marketing

Real Good Foods

Strategy / Marketing

Real Good Foods

Strategy / Marketing

Tonester Paint

Strategy / Marketing

Tonester Paint

Strategy / Marketing

Tonester Paint

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© getunderdogs

Subscribe to our newsletter and stay in touch with us.

© getunderdogs

Subscribe to our newsletter and stay in touch with us.

© getunderdogs