ESTABLISH THE VISION
A simple city proclamation wasn’t enough for Colson Baker. Cleveland’s brightest wanted to celebrate his journey with the people who shaped it. Underdogs re‑imagined “MGK Day” as a nine‑day cultural takeover that painted the town neon‑pink and put local businesses, venues, and charities center stage.
BUILD THE BRAND
We created a rally‑cry identity—Cleveland’s Finest—anchored by MGK’s silhouette in hot‑pink line art. The mark lived everywhere: street banners, stage scrims, limited‑edition tees, and a pop‑up merch van that roamed the city leaking location clues on Instagram.
ESTABLISH THE VISION
A simple city proclamation wasn’t enough for Colson Baker. Cleveland’s brightest wanted to celebrate his journey with the people who shaped it. Underdogs re‑imagined “MGK Day” as a nine‑day cultural takeover that painted the town neon‑pink and put local businesses, venues, and charities center stage.
BUILD THE BRAND
We created a rally‑cry identity—Cleveland’s Finest—anchored by MGK’s silhouette in hot‑pink line art. The mark lived everywhere: street banners, stage scrims, limited‑edition tees, and a pop‑up merch van that roamed the city leaking location clues on Instagram.
